1. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for , , , and offerings that have value for customers, clients, partners, and society at large.
A. Making, Arranging, Maintaining and Selling
B. Creating, Communicating, Delivering, and Exchanging
C. Creating, Advertising, Selling, and Transferring
D. Performing, Displaying, Offering, and Exchanging
2. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. two-part pricing
3. The product line stretching in which company serve middle market, to enter in low priced product as well as high priced product line is called
A. Left market stretch
B. Down market stretch
C. Up market stretch
D. Two-way stretch
4. Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and .
A. Market-level pricing
B. Market-competitive pricing
C. Market-skimming pricing
D. Market-price lining ANS
5. In the maturity phase of the PLC, a marketing manager should consider:
A. dropping the product and moving on to the next product winner.
B. modifying the market, product, and marketing mix.
C. expanding R & D.
D. pricing to penetrate the market.
6. All of the following are different ways a firm can obtain new products, except which one?
A. By acquiring a whole new company
B. A firm can obtain a new product through patents
C. A firm can obtain a new product by licensing someone else's new product
D. A firm can obtain a new product by using the R&D department of other firms in the same industry.
7. Sterilization packaging systems have an impact on:
A. Instruments
B. Healthcare acquired infection
C. Healthcare costs
D. All of the above
8. Differentiation in pricing for various geographical customer
A. Price skimming
B. Psychological pricing
C. Pricing variations
D. Geographical pricing
9. What elements constitute a brand?
A. Name, design, style, words or symbols, singly or collectively that distinguish one product from another.
B. Design, style, or symbols, singly or collectively that distinguish one product from another.
C. Name, design, style, words or symbols that distinguish one product from another.
D. Name, words or symbols, singly or collectively that distinguish one product from another.
10. In the growth stage of a product life cycle which of the following statements are applicable? 1. There is a rapid increase in sales. 2. Effects of repeat purchasing are seen. 3. Increased competitor activity is found. 4. Profits begin to rise. 5. Good product management is required.
A. 1,2,3,4
B. 1,3,4,5,
C. 1,2,3,4,5,
D. 1,2,3,5
11. If an abattoir sold offal to a pet food manufacturer and hence reduced the costs of the final price of the meat to consumers, this would be an example of pricing strategy.
A. Bundle
B. By-product
C. Optional
D. Captive
12. Which of the following is not one of the product mix and service mix pricing strategies?
A. Bundle
B. By-product
C. Product line
D. Complementary
13. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be classified as strategy.
A. Brand growth
B. Brand extension
C. Branding
D. Brand level
14. markets are made up of members of the distribution chain.
A. Consumer
B. Business-to-business (industrial)
C. Channel
D. Institutional
15. Which of the following is considered a “key player” in the marketing industry?
A. marketer
B. suppliers or vendors
C. distributors or retailers
D. all of the above
16. The promotion “P” of marketing is also known as .
A. Product Differentiation
B. Distribution
C. Cost
D. Marketing Communication
17. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the side.
A. creative
B. selling
C. management
D. behavior
18. The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
19. portrays the “whole person” interacting with his or her environment.
A. Attitude
B. Reference group
C. Lifestyle
D. None of these
20. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being .
A. product, production, price, and place
B. promotion, place, positioning, and price
C. place, promotion, production, and positioning
D. product, price, promotion, and place
21. The controllable variables a company puts together to satisfy a target group is called the
.
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketing concept
22. The third level of a product that product planners must consider is a)n( around the core benefit and actual product that offers additional consumer services and benefits.
A. brand equity
B. augmented product
C. brand extension
D. industrial product
23. A is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
A. product line
B. line extension
C. private brand
D. convenience product
24. Consider the following statements 1. The Drug Prices Control Order in 2013 (DPCO 2013) has brought 348 medicines under an essential list. 2. The National Pharmaceutical Pricing Authority enforce this Drug price control order. 3. NPPA is an Attached office under Department of Health. Which of the above statements is/are correct?
A. 1,2
B. 2,3
C. 1,3
D. All
25. The strategy involving the introduction of a standardized product with the same promotion strategy throughout the world market is known as:
A. Dual adaptation
B. Promotion adaptation
C. Product adaptation
D. Straight extension
26. Political and legal environment belongs to environment.
A. Macro
B. Micro
C. Not applicable
D. Moderate
27. According to W. Alderson describes product “A is a set of tangible and intangible attributes,
including packaging, color, price, manufacturer’s and retailer’s services, which the buyer may accept as offering satisfaction of wants or needs.”
A. Promotion
B. Product
C. Price
D. Package
28. NPPA stands for:
A. National pharmaceutical pricing authority
B. National packaging pricing authority
C. Novel pharmaceutical pricing authority
D. Novel pharmaceutical packaging authority
29. Pharma product chain consisting of:
A. Product chain
B. Prescription chain
C. Both A and B
D. Packaging chain
30. Which statement is true for Patented medicine:
A. Identified with a generic name
B. It’s a generic medicine with patent right
C. It’s sale is protected by patient right
D. None of these
31. Which of the following is the objective/s of marketing?
A. To make profit
B. To create value for customers
C. To expand the business
D. To create temporary impression on the mind of the customers
32. Which of the following the philosophy of marketing?
A. Make-and -sell
B. Hunting customers
C. Sense-and-respond
D. None of the above
33. Which of the following is one of the components of holistic marketing approach?
A. Domestic marketing
B. International marketing
C. Internal marketing
D. Friendship marketing
34. Pick-up the correct dimension of the pharmaceutical market of the following.
A. Demographic dimension
B. Vendor dimension
C. Customers dimension
D. Dosage form dimension
35. Usually a market should not be vulnerable to-
A. Price
B. Success
C. Packaging
D. Competition
36. Choose correct way/s of market segmentation out of the following
A. Perceived product benefits
B. Usage rate
C. Psychographics
D. All of the above
37. Which of the following is a therapeutic group of the pharmaceutical market?
A. Vitamins and minerals
B. Geriatric
C. Pediatric
D. Cosmetics
38. What can be classified as a product of the following?
A. Events
B. Ideas
C. Places
D. All of the above
39. Select correct alternative/s for pitfalls of the market segmentation
A. Choosing a new segment
B. Choosing a segment with fierce competition
C. Choosing a declining segment
D. Choosing a segment where brand leaders are already established 40.Which of the following can be called as a product line?
A. Various products sold by Patanjali
B. Various sports products sold by Nike
C. None of the above
D. Both A & B
41. Which of the following drug molecule is an classic example of the extension in the market life-cycle?
A. Aspirin
B. Isoniazid
C. Omeprazole
D. Paracetamol
42. Which of the following factor influence decision making on new product development?
A. Probable areas of litigation
B. Investment needed for manufacture
C. Commitment of resources
D. All of the above
43. A product line is too long, if-
A. Profitability remains unchanged upon addition or dropping of products
B. Profitability can be attained through addition of new products
C. Profitability is attained through dropping of products
D. None of the above
44. Which of the following is not an objective of pricing?
A. Maximum market share
B. Market leadership
C. Minimizing risk
D. Limited market penetration
45. Which of the following is not a member of pharmaceutical marketing channel?
A. The manufacturer
B. The Pharmacist
C. The wholesaler
D. Grocery shop retailer
46. In which year DPCO was introduced? A. 1970
B. 1972
C. 1974
D. 1980
47. In the product portfolio analysis, as per Boston’s matrix, following is the important characteristic of the ‘question marks’?
A. These products should be carefully nurtured and monitored for the future
B. Market share is high, they are in the slow growth market
C. Large amount of cash is needed to build the market share
D. Cash generated can be re-invested
48. Which of the following is a characteristic/s of C&F agent?
A. Preparing invoice in behalf of company
B. To purchase goods from the company and sells it to stockist
C. Both A and B
D. None of the above
49. Which of the following factor plays important role purchase decision?
A. Somebody else’s experience
B. Advertising
C. Previous own experience
D. All of the above
50. In which year NPPA was introduced? A. 1999
B. 1981
C. 1970
D. 1997
51. Select the right option of the following for extending life-cycle of a product
A. New geographical market
B. New packaging material
C. New packaging design
D. Heavy marketing efforts
52. Which of the following are the two dimensions of the product quality?
A. Level and consistency
B. Manufacture and quality control
C. Design and manufacture
D. Quality control and quality by design
53. Which of the following is/are the need of the consumers from pharmaceutical market?
A. Diversion
B. Nurturance
C. Both A and B
D. None of the above
54. In the maturity phase of a product life cycle, a marketing manager can consider-
A. Reduce pricing to penetrate the market
B. Expanding research development
C. Modifying the market, product and marketing mix
D. Dropping the product and introduce new one
55. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the side.
A. Creative
B. Selling
C. Management
D. Behavior
56. NPPA stands for-
A. National packaging pricing authority
B. National pharmaceutical pricing authority
C. National product pricing authority
D. National pharmaceutical planning authority
57. Which of the following is/are interface/s of interaction of a product management?
A. Research and development
B. Pharmacy professionals
C. Retailers
D. None of the above
58. Which of the following is/are attribute/s of a product manager?
A. Technical knowledge
B. Perseverance
C. Analytical ability
D. All of the above
59. Labeling, packaging are associated with:
A. Price mix
B. Product mix
C. Place mix
D. Promotion mix
60 set(s) the floor for the price that the company can charge for its product.
A. Supply
B. Demand
C. Costs
D. Nonprofit factors
ANSWER
Question Answer Question Answer Question Answer Question Answer Question Answer Question Answer
1 B 11 B 21 B 31 B 41 A 51 A
2 C 12 D 22 B 32 C 42 D 52 A
3 D 13 B 23 A 33 C 43 C 53 C
4 C 14 C 24 A 34 A 44 D 54 C
5 B 15 D 25 D 35 D 45 D 55 A
6 D 16 D 26 A 36 D 46 A 56 B
7 D 17 A 27 B 37 A 47 C 57 A
8 D 18 C 28 A 38 D 48 A 58 D
9 A 19 C 29 C 39 C 49 D 59 B
10 C 20 D 30 C 40 A